[edit] Brief Description

[edit] Wiki description

Description

ATG Commerce is a e-commerce application that aims to automate the online sales, marketing, and service. Its flexibility is ensured by the modular architecture the developers used.

One of the coolest features it has is the monitor shopping cart abandonment option that allows webmasters to identify areas of improvement and helps them to turn more shoppers into buyers.

Its pros include the very good business process and scenario creation features and the detailed analysis capabilities and for its cons the too many administration interfaces can be mentioned.

System requirements

The application need to run:

• a Linux, Unix and Windows operating system
• being a J2EE (Java 2 Platform, Enterprise Edition) application it works with ATG's Dynamo Application Server.

Pricing

ATG Commerce's pricing can be compared with most enterprise-class e-commerce software, and as the most competitors, the exact cost is complex. The price starts at $55,000 for two CPUs and $55,000 for each additional CPU.

The vendor also offers the ATG Commerce Bundle, which includes ATG Commerce, ATG Personalization Server and ATG Scenario Server, priced at $75,000 for two CPUs.

Features

Customer Information

• Profiles for individuals and organizations supported
• Organizational hierarchies and attribute inheritance accepted

Personalization

• Personalize to organizations, roles, individuals or custom-defined user segments supported
• Customer segment, content categorization and targeting rules managers supported

Customer Service

• Customer self-service order status and history displayed
• Self-service registration requests supported
• Self-service account administration supported
• Customer Service Representative module option

Marketing

• Campaigns: outbound e-mails, Web site offers
• Campaign triggers: date, target user activity, threshold
• Campaign results tracking Catalogs or Catalog Management supported
• Contract-based product catalogs supported
• Custom catalogs for specific accounts, regions, sales seasons or any custom-defined customer segment
• Separation of custom catalog assembly versus catalog content administration
• Manage multiple product catalogs

Pricing

• Contract, product, SKU or volume-based (bulk and tiered) pricing supported
• Custom price lists for specific accounts, regions, selling seasons, or any custom-defined segment supported

Merchandising

• Cross-sell or up-sell related products
• SKU bundles, configurable SKUs
• Flexible promotions / coupons (fixed, percent, one-time use, rules-based)
• Search (keyword, parametric, refined)
• Product comparisons
• Punch in from product configurators
• Gift-list / wish list / purchase list
• Gift-certificates and couponing Gift-certificate and coupon claim codes

Ordering

• Approvals workflow
• Event-based scenarios that notify the seller of saved order purchases
• Order restrictions
• Recurring/scheduled orders/purchase orders
• Requisitions
• Support for multiple inventory systems

Payments

• Fraud detection
• Credit card transaction processing

Complex Shipping

Line item independence:

• cost centers
• multiple shipping addresses
• multiple billing addresses

Globalization

• Encoding in 24 languages
• Multi currency and local

Web Services-Enabled Functionality

• Profile management
• Scenario Personalization
• Access to Data Anywhere Architecture
• Orders
• Pricing
• Promotions
• Inventory
• Product Catalog

Communities

1. http://www.atgusersgroup.org - ATG User Group website

See also

1. http://www.iterating.com/productclasses/E-Commerce-Software/comparisonmatrix - Ecommerce applications comparison matrix
2. http://www.atg.com/en/products/commerce.jhtml - ATG Commerce official website
3. http://www.eweek.com/article2/0,1895,1660093,00.asp - "Art Technology Group Inc.'s ATG Commerce 6.4" article on eWeek.com