Affinium NetInsight

By: Unica

[edit] Brief Description

Standalone or on demand, Affinium NetInsight is a powerful and easy to use web analytics solution based on Unica NetTracker.It can process any types of logs files as well as page tagging and augment log file data. It can store its processed file in any data format and it can easily sync with any third party application such as BI or CRM

[edit] Wiki description

Affinium NetInisght is a powerful and easy to use solution that finally separates marketers from the IT stuff. With Unica's web analytics solution you can

Create targeted dashboard from the analytics records
Filtering and segmentation of data: by season, by product, by service. Filtering is done by drag and drop method
Correlate any data, for instance you can see which keywords generate more page exists
Compare different page layouts results in terms of goals achieved (also called A/B Analysis mode)
Integrate with customer data. You can see what loyal clients do versus no members on the site
Trace individual users navigation. It's very valuable when you want to see what visitors click and what makes them leave the site
Search Engine Robots analysis
Track visitors that abandon a purchase funnel and contact them later using user databases
Use the Wizard whenever problems arise
If a users spends more than one minute on a page then a heat map is generated that shows most interesting areas in the page from the visitors clicks
Compare set of data from different time intervals