UrbanCola  | 2007-10-24
A true leader in the email market industry.
This is what I call a powerful and complete email marketing solution with an impressive list of customers. I can control very easy the key aspects of Silverpop's admin: I can specify the maximum number of messages I want to sent per hour, I can use an opt out link in all my mails, I can use suppression management feature to ensure no message is ever sent to a recipient on my opt-out list. I can also manage user permissions with Silverpop. All that with just a few clicks. I've noticed a powerful reporting capability. There are over 25 predefined rapports that provide to me a fast overview of the recipient behavior. I specially enjoy to look across the rapports to discover the trends and to go deeper into recipient's behavior in order to optimize my future campaigns. Still, there is a little problem with the recipients that cannot read HTML emails. They will receive a blank message.

marketingmonkey  | 2008-12-16
"Just a few clicks" - The review I wish I'd read before we switched
We recently changed to Silverpop from Blue Sky's Publicaster, and aside from the technical hurdles of how differently everything is handled in Silverpop the program is fairly comprehensive for our needs. If you are an agency however you will find Silverpop's architecture very time consuming and often frustrating since everything is in a folder structure instead of separate accounts - you spend a lot of time in dialog boxes telling Silverpop where to put things and it always forgets where you are contextually - all those extra clicks add up; and many things that were created automatically now have to be set up manually (such as suppression lists). They have "orgs" but these aren't as easy to set up and they cost per each and have to be accessed with separate, unique logins. Also, we experience frequent mailing delays of up to 2 hours, plus about one hour-long outage (no access to Marketer at all) every week on average, right during business hours; today we've had four (4) separate outages. Until this improves I certainly can't in good conscience recommend them. Silverpop has a few cool features that Publicaster didn't have, and yes their client list is pretty impressive, but I'd rather have simplicity of use and good reliability.

rkgame  | 2008-04-23
Useless help desk
Have contacted 4 times their support and always had the same impression "if you have a problem/query go somewhere else". It is a waste of time. It is like you are emailing to a machine that replies with the first thing finds in the database. In one word "useless" in 3 words "waste of time"