Valentin  | 2007-10-25
iContact for email marketing campaigns.
I find iContact to be a very simple to manage online tool for email marketers. It feels comfortable to interact with iContact's interface because it looks fresh and the tabs are well organized across the webpage. Actually iContact is the winner of the Marketing section in the 2007 WEB 2.0 Awards, so is pretty clear why many specialists from this industry use it when they want to launch their marketing campaigns. When I want to create a message for a new campaign I count on no less than 5 options for this purpose. The first allows me to compose a message simply by entering a web address or the address of a RSS feed, the second option helps me to create a message from scratch and the third to copy a message from another source and paste it into a HTML editor. I use the MessageBuilder when I don't have time to build my own template. That would be the fourth option. And with the fifth option, I can use a previously sent message. iContact is also suitable for survey agencies and bloggers.